Advertising Policy

1. Introduction

This Advertising Policy outlines the guidelines and standards for advertisements displayed on pets.lk. Our goal is to maintain a safe, positive, and relevant advertising experience for our pet-loving community.

2. Types of Advertising

2.1 Display Advertising

We may display advertisements from pet-related businesses, including pet food brands, veterinary services, pet supplies, and pet-friendly services.

2.2 Sponsored Content

Sponsored posts and content from verified business pages may appear in your feed. These are clearly marked as "Sponsored" or "Promoted" to distinguish them from organic content.

2.3 Business Pages

Businesses can create pages on pets.lk to promote their pet-related products and services. Business pages must comply with our advertising guidelines.

3. Advertising Guidelines

3.1 Permitted Advertisements

We allow advertisements for:

• Pet food and nutrition products
• Pet supplies and accessories
• Veterinary services and pet healthcare
• Pet grooming and boarding services
• Pet training and behavior services
• Pet-friendly travel and accommodation
• Pet insurance and related financial services
• Pet adoption and rescue organizations

3.2 Prohibited Advertisements

The following types of advertisements are not permitted:

• Products or services that promote animal cruelty or neglect
• Illegal pet trade or sale of protected species
• Unsafe or unregulated pet products
• Misleading claims about pet health products
• Adult content or inappropriate material
• Discriminatory or offensive content
• Gambling or illegal activities
• Products that could be harmful to animals

4. Ad Targeting

4.1 How We Target Ads

We may use information to show you relevant advertisements, including:

• Pet types and breeds you have registered on the platform
• Your location (city, district, country)
• Your interactions with content on the platform
• Pages and topics you follow

4.2 Ad Preferences

You can manage your ad preferences in your account settings. While you cannot completely opt out of seeing ads, you can control what information is used for targeting.

5. Third-Party Advertisers

We work with third-party advertising partners who may use cookies and similar technologies to serve relevant ads. These partners are required to comply with our advertising standards and applicable privacy laws.

We are not responsible for the content or practices of third-party advertisers. Users should review the privacy policies of advertisers before engaging with their content.

6. Advertising for Pet Sales

6.1 Responsible Breeding

Advertisements for pet sales must comply with local laws and regulations. We encourage responsible breeding practices and proper documentation for all animals.

6.2 Required Information

Pet sale advertisements should include accurate information about the animal's health, background, and any relevant certifications or registrations.

6.3 Adoption Promotion

We actively support and promote pet adoption. Rescue organizations and shelters may advertise adoption events and available animals at no cost.

7. Reporting Violations

If you see an advertisement that you believe violates our policies, please report it using the "Report Ad" feature or contact us directly. We review all reports and take appropriate action.

8. Changes to This Policy

We may update this Advertising Policy from time to time. Advertisers and users will be notified of significant changes through the platform or via email.

9. Contact Us

For questions about advertising on pets.lk or to inquire about advertising opportunities, please contact us at:

• Email: [email protected]
• Address: Colombo, Sri Lanka